Thursday, 7 February 2013

Get Yourself Informed About White Hat And Black Hat SEO Methods

By Maicel Carroll

The performance of your online business is a lot dependent upon the type of website optimization methods that you use. Website optimization plays a key role in generating traffic for your website. Effective Web optimization strategies can help to establish your company as a market leader.

[[To do this, you might need the help of a reliable SEO firm which uses White hat SEO methods to improve your page ranking. Avoid using an SEO service provider which practices Black hat Web optimization strategies because they don't stick to Web optimization rules and can lead to your website getting blacklisted for use of unfair methods.]]

So here are a few Black hat and White hat Web optimization methods you should know about to help you choose the right SEO firm to help you with your site..

White hat SEO methods include creating high quality, unique and well written content which is pertinent to your business. This content provides search engines a clear view of what you could offer them and helps generate a higher Google Page Rank for your site while showing your site as an authority in the industry.

Yet another impdortant element of your SEO campaign is keyword analysis and research. Key phrases must be placed within the website content. It should also be placed in the titles, Meta data and even in online press releases which you create for your site.

The titles and the Meta data which you use in your website pages are the things that appear on the search results. Therefore including Search engine optimization key terms in these places will not just improve the relevancy to the page but even enhances your page ranking.

Hiding content from view is a Black hat SEO method that not only leads to harsh punishment, but even can blacklist your site. This method is employed to stuff key phrases in content, even if it doesn't make sense. But it seldom works now as search engines like Google are more sophisticated, and conscious of this Black hat Search engine optimization method.

Some individuals also try to stuff Meta data with keywords which describe the page content. Using irrelevant keywords in Meta description is considered as a spam SEO method. You should never employ such methods because your site will be penalized.

Use of doorway or gateway pages or fake pages with a lot of content and highly optimized for some key terms is also a Black hat SEO technique. These key phrases are linked to a lead capture page designed for search engines so customers are automatically directed to the target page this way.

Hopefully, the information shared here in this post might help you in choosing a good reliable SEO expert.

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