Sunday, 28 July 2013

The Comparison Of Online Marketing Between Sony And Microsoft

By Rob Sutter

E3 is slowly building and I am very much prepared for all of the news that is to come out of the conference. While there will be those focused on the third-party companies, the bulk of the attention is going to stick to the big three console developers. Some of them have stronger online marketing efforts than others, from what I have seen. After reading up on the recent news concerning the PlayStation 4, it is hard not to give the edge to Sony instead of Microsoft.

Going into this trade event, it's clear that there has been a lot of mystery concerning the Sony PlayStation 4. Some people wondered how much it would cost while others wondered what kinds of features it would have. Compared to the news about the Microsoft Xbox One, Sony would have to knock the conference out of the park. After it was all said and done, I must say that the PS4 looked like the much better option, which is something the majority of gamers will agree with.

Some of the biggest criticisms about the Xbox One involved the DRM tied to the console. Basically, if you were someone who invested in used games, you wouldn't be able to play them as you would normally, defeating the purpose of buying them in the first place. Not only has Sony taken care of this matter for the PS4 but the prices are also much better. Compared to the Xbox One's price tag of $499, the PS4's cost of $399 seems very affordable in the long run, doesn't it?

It's clear, when considering all of this news, Sony has done more to elevate its online marketing than Microsoft has. Gamers have immediately flocked to the PS4 when they heard all of the news because it was the kind that benefitted them. Microsoft, in my mind, seemed to just be looking out for the companies while making sure that the gaming masses were given very little. Firms like fishbat can tell you that the audience should remain the priority, no matter what kind of field you're talking about.

I do not want to come off as someone who simply wants to rant but I can't help but feel as though Microsoft does not know how to appeal to its consumer base. The Xbox One is, in my mind, a console that had the potential to become something great but now I feel like said potential has been absolutely wasted. It's no longer viable option, to me, especially when the competition has been so great. Online marketing can improve but is it a case of too little, too late for Microsoft?

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